Apple appears to be going above and beyond with its differential privacy initiative. The company has an understandable interest in knowing what people think. It helps them help Siri anticipate what people will think or ask before those people realize it themselves. At the same time, Apple has this thing about not wanting too much information about its customers. Thus was born Apple’s Differential Privacy plan, announced a couple of weeks ago at WWDC and defined in one article as a ‘statistical method designed to reap useful intel from big piles of data or protecting personally identifying information therein’.

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