Did you hear the one about Apple stopping sales of iTunes downloads? The website Digital Music News ran a piece on Wednesday with two end of life timeliness for individual track and album sales. One possibility had that happening within two years, while another had the music sales stopping in the next three to four years, maybe longer.

“Balderdash!”, said the Apple spokesperson Tom Neumayr… well he might have if this were the 19 the century. “Not true,” is what Neumayr told Re/code. Quoting the piece:

Neumayr wouldn’t expand on that comment, except to make it clear that he was responding to both timelines proposed in today’s story from Digital Music News.

Apple Terminating Music Downloads ‘Within 2 Years’

followed by

Apple Offers Rare Response to iTunes Download Shutdown Report

The most interesting piece about all of this is record labels apparently contacting Apple saying they are unhappy. Unhappy about a rumour that;s highly unlikely seeing as the iTunes store is doing well along side the myriad of streaming music services out there.

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