Apple Getting Serious About SIRI?

In a recent article published on iMore, Rene Richie makes a very valid point regarding the recent comparisons between SIRI and Amazon’s Alexa. The tech press does seem to have a massive love for Alexa from Amazon without ever seeming to quantify the slight issue that if you are outside the borders of the United States of America then ‘Hey Alexa’ gets you “diddly squat”.

I know that most tech publications are US-centric but I have even started noticing a few UK publications gleefully lamenting the fact that SIRI can’t compete with Alexa when it comes to digital assistants… if you omit the rather tiny issue of it not being available that is. Yes Alexa is soooooo much better, I mean it must be, it’s not made by Apple so QED better, right? If we had ever had the opportunity to try it I’m sure it would be better…

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