It all start with a whopping great billet of Aluminium .. It’s amazing to see just how much goes into making the new Mac pro, designed and now assembled in the USA.

Continue reading → Apple TV Ad: Making the new Mac Pro

I really didn’t care for those “shouting” Apple adverts.  For me it felt almost crass when compared to the svelte smoothness and class of previous adverts.

Continue reading → New iPhone Commercial: Every Day, Apple Goes Back To Being Classy