Frustrated by it’s inability to make television detailspple is looking to develop television the piece is the Cupertino company is talking with TV producers in Hollywood studios about investing in TV shows to offer exclusively to its iTunes customers.

The street the Cupertino-based tech giant began sounding out Hollywood creative community late last year but has yet to sign any agreements according to two people with knowledge of the overtures.

One plan is to have deals in place so Apple can announce exclusive video content as part of a cable like offering in September when it is expected to unveil its iPhone seven said one of the people surprising no one Apple declined to comment for the report.

Apple’s conversations with Hollywood executives are being led by Eddy Cue, the company’s senior vice-president of Internet sales and software who is the company’s chief entertainment architect. The talks also include Robert Kondrk, vice-president of iTunes content, according to one of the people.

Take all of this with a pinch of salt as most of the data comes from unamed sources reporting to a website called

Apple Already Has A TV Prescence With Netflix.

Howver you can argue why would Apple want to make their own content in the form of TV shows when they have a strong prescence on some major blockbusters already.

House of Cards, The Fall – A Netflix exclusive shows it’s fair share of iMac’s, 24 did the same and even though tv shows might try to cover up the distinctive Apple logo on shows there’s no doubt when you see the still iconic design.

If Apple were going to get into the content creation business surely by now this would have happened in the form of Music. With the most recognised music distribution system on the planet, iTunes, it would be easy for the Cupertino giant to break into publishing and producing yet they havent.

Apple have always made it known they are a hardware company so not making content would be normal as they care more about getting the content to you than creating said content.

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