Apple is getting into original programing in a real coders of Silicon Valley kind of way. The New York Times says Apple and Black Eyed Peas’ front man turned entrepreneur Will.i.am have announced plans for a new unscripted show about the app economy. Sounds like HBO’s Silicon Valley, but without the hilarity.
Actually we don’t know what it sounds like. The paper quotes Apple’s senior VP of internet software and services, Eddy Cue as saying
“One of the things with the app store that was always great about it was the great ideas that people had to build things and create things.”
And that, seriously, is almost all we know, except that veteran TV execs Ben Silverman and Howard T. Owens will also be in the mix. According to the paper again,
“Details about the production are scant, and it was unclear how directly the show would promote or refer to Apple’s own app store. Executives declined to discuss specifics, such as financing, title, timeline, storylines, episode length or how people will watch the show.”
Sounds great though. This comes not long after the news that Apple may, or may not be, working with Dr. Dre in another show called Vital Signs.