Apple Pay is now ready to go for those with accounts at HSBC and First Direct in the UK. Better late than never, customers can now add their cards and make contactless payments at supported retailers.
Customers at both HSBC and First Direct have been rather vocal about the contactless payment system, and rightly so as said credit card payments have been commonplace in the UK for a while.
Apple Pay is simply natural progression for those with iPhones. You should now be able to add your HSBC card to Apple Pay at your earliest convenience.