in Apple

“What do we do about the press? I mean the Wall Street Journal reporters get up in the morning, sell Apple short and then go write stories about us and it’s clear it’s a perception versus reality problem. They don’t know shit about operating systems they don’t know anything about tools, they don’t know what’s going on in the future they don’t know that we’re building icebergs and that you build them from the bottom-up”

The Wall Street Journal has been responsible for some incredibly irresponsible reporting with matters regarding Apple over the last few weeks. First of all publishing some imaginary figures and then pulling them without explanation. I found this Gem watching the WWDC of 1997

It seems there’s been no love lost between the companies since way back in 1997. During Apple’s worldwide developer conference in 1997, Steve jobs was taking questions from members of the audience and the second question in was about the Wall Street Journal.

Member of the audience

“What do we do about the press? I mean the Wall Street Journal reporters get up in the morning, sell Apple short and then go write stories about us and it’s clear it’s a perception versus reality problem. They don’t know shit about operating systems they don’t know anything about tools, they don’t know what’s going on in the future they don’t know that we’re building icebergs and that you build them from the bottom-up”

Check out Steves reply at the 7minute 40 seconds mark

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