Much has been made of the lack of line fever for the iPad air. That could have something to do with being available at more outlets than ever other than just being limited to the Apple stores.
Even in the UK there have been launch day offers such as 5% off in the curry / pc world stores something that seems mad with the launch of a new product launch. Stores in the USA such as wall mart and best buy have are offering lower prices than that of apple online and their stores.
Despite the blatant lies that Tesco tell to sell their own huddle android tablet they have at least updated their displays with a printer A4 sheet stating “iPad airs are available” whilst still displaying the older generation iPad air and mini.