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Of course Apple was doomed just because they decided not to go with NFC but iBeacon technology instead. Now it’s proving a good bet with supermarkets in the UK trialling iBeacon.

Only recently Virgin Atlantic announced their intentions to use iBeacon at Heathrow airport with enhanced services for First Class passengers. With major and more accessible stores getting the technology it could be an interesting time for iBeacon

Tesco began its trial in its Chelmsford store last month, while Waitrose started testing the technology in Swindon last week.

Tesco has so far used the iBeacon to remind customers to pick up pre-ordered items, but said it is holding off sending promotions at the moment over concerns it may scare customers off.

Meanwhile, Waitrose opted to try promotional material, which sends shoppers an alert when they are close to a specific aisle or food counter.

The Waitrose smartphone app also allows customers to scan barcodes, read product reviews and add items to a virtual shopping basket as well as paying via mobile wallet.

My Thoughts.
I’m all for iBeacon as long as it’s not used in a non creepy way. Tesco know all of my shopping habits so it would be interesting if I went to the shop’s to see if they would use iBeacon to make me aware of special offers. Even better would be if i could shop on the app and it guides me to where everything is instead of fruitless searching around.

Let’s just hope that retailers stay responsible with the tech too help us with what we’re doing and not just bombard us.

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