Sainsbury’s To Rival Apple iTunes?

The might be one of the lesser talked about supermarkets in the UK but that’s not stopped them launching their own download service. Designed to rival iTunes, Sainsbury’s Entertainment, offers consumers 2.3m songs to download, including singles and entire albums.

Where this service aims to be different to iTunes is that every purchase will earn Nectar points. Another feature is pre release price matching. So if you order a pre release via Sainsbury’s and you then find it cheaper on release date they will price match.

“This is the first step in our expansion to offer digital entertainment alongside our existing range of CDs, games, film and books catalogue.”

Pricing seems reasonable enough with tracks starting at 89p, chart albums will cost £6.99 each and ‘Deal of the Week’ albums will be available at £4.99. Customers are being offered their first individual track download for free until May 6.

Get A Free iTunes Track

Everyone likes a deal and as you can see by the screen shot you can get an iTunes track for free and they are also listing 20% of CALL OF DUTY: BLACK OPS II when ordered by 29 May 2012

Wonder how many more of these ventures we will see pop up with access to the Pirate Bay being blocked?  Perhaps Netflix might even get some moderately recent content available to stream…