Next up at WWDC 2014 is iOS 8. Apple has now sold well over 800 million iOS devices and each of the categories of devices has set its own significant sales record in the past yeariPod touch has passed 100 million units, iPad has passed 200 million and iPhone has passed half a billion
units. This is incredible but what’s even more impressive is how many new customers to Apple that iOS devices has brought to us.

Over a hundred and 30 million customers who bought an iOS device in the past 12 months was buying their first Apple. Now many of these customers were switchers from Android. They had bought an android phone. what an by mistake, and then had sought a better experience… and a better life and decided to check out iPhone and iOS.

In fact nearly half of our customers in China in the past six months switched from Android iPhone. This is incredible and of course this better experience is our devices and iOS and iOS 7 took that experience to even higher levels.

The customer SAT with iOS 7 is really off the charts. Change weight recently measured it 97%. These are customer set ratings that no one gets. It’s really enormous now one of the reasons why customers say they love IOS is that we make available our software updates for the OS available to as many customers as possible and if you look at what has happened with iOS 7, our latest release, almost 9 out of 10 people in our installed base are running our latest operating system and their latest release less than 110 of their customers or on their latest system.

This is in stark contrast to Android

If you look at their latest release, less than 1 out of 10 of their customers are on their latest software and if you looked at a broader group over a third of their customers are running a version of Android from 4 years ago and that’s like ancient history.

Now that means that these customers are not getting great new features, they’re not able to run your latest Apps and they don’t get security updates that they may need to stay safe. This is particularly important for android which dominates the mobile malware market

Android Mobile Malware1 WWDC 2014: Tim Cook Tears Android A New One (video)

No wonder experts are saying things like that android fragmentation is turning devices into a toxic hell stew.

Now fortunately IOS hasn’t had these kind of issues because we do everything we can to make our updates available to as many people as possible. So we could not be happier with iOS 7 and the momentum of iOS devices but we are not standing still.

Today we’re announcing iOS 8..

iOS 8 is a giant release him and it’s really two stories not One. It has great in user features but it also has incredible developer features so you can extend your experience and build apps that you couldn’t do before . We’d like to get would like to get started with describing it with talking about the end-user features.




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