It’s never to early for the iPhone 5s / iPhone 6 rumors to start, well they did start at the tail end of 2012 but as we creep ever nearer to March, the Apple rumor mill is gearing up again. This time a “report” from Topeka Capital Markets analyst Brian White suggests a May June Launch for the 5s along with different colors and screen sizes.

As always it’s never good to read something from a Markets analyst as they tend to advise investors in good and bad stocks. PR stuff like this just drives the share prices up. That would be a good thing for their investors as Apple Stock is presently hovering around $544.91, down from it’s almight $700 per share value.

Brian goes on to say

“We believe tax-related selling was largely to blame for the downward bias in the stock price as we exited 2012 and this created a negative news cycle around Apple that we believe will be broken as we enter 2013. We believe there is still plenty to look forward to at Apple, including the potential for greater choices (i.e., colors, sizes) around the next iPhone in 2013, combined with accelerating momentum with the iPad mini and continued strength with the iPad franchise at large.”

In a separate note, White said that according to his checks with Apple’s suppliers, the next-generation iPhone will represent a huge departure from earlier models.

“Our checks indicate that the next iPhone will have more choices for customers,” the analyst wrote. “This entails an expansion in both the color patterns and screen sizes with the next iPhone (i.e., likely called the iPhone 5S) that we currently believe will be launched in May/June with certain supply production starting in March/April.”

I’d love to know where these checks are coming from. Many time analysts have gone down this route of quoting “sources” which never seem to amount to anything. The next quote from this report is where White goes out of his way to cover all possible angles of what may or may not be in the new iPhone.

“Our checks are also indicating that the next iPhone will offer customers more choice in terms of screen size,” White reported. “Although Apple offers a 4-inch screen on the iPhone 5 and a 3.5-inch screen on the iPhone 4S and iPhone 4, the Company has never offered multiple screen sizes for a single model. We believe this is about to change with the next iPhone offering different screen sizes that we believe will allow Apple to better bifurcate the market and expand its reach.”

You might as well add to that list it may have NFC, biometric fingerprints but let’s really go wild and say a faster cpu along with a better camera.

The one thing Apple do well apart from incremental updates and continually improve the hardware is bring forward new features that we don’t think about. In a PC world it’s all about the numbers, speed of the CPU, how much ram, what can the GFX push around. Apple really hasn’t played that game for the longest time.

Siri is one example of an existing feature bought forward. Voice search and interaction on a phone did exist before Siri but I challenge anyone to say that area of technology hasn’t come on leaps and bounds (google search anyone) since it’s release. Facetime, yes phones could video call before then yet had they really made mass market penetration before Facetime. The answer would be no.

White really saved the best till last.

multiple screen sizes could allow Apple to better address emerging markets with a lower-cost iPhone

Since when has Apple ever been interested in those emerging markets or making a lower-cost iPhone?

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