Fresh from Forbes it seems that Spotify is going to be a whole lot of data collection on subscribers from now on. Basically if youre running spotify it’ll know where you are, if youre walking or moving, GPS co-ordinates and a whole load more.
The full article is over on Forbes but here’s the most significant changes in the terms and conditions that we’ve all no doubt blindly just accepted.
3.3 Information Stored on Your Mobile Device
3.4 Location and sensor information
Depending on the type of device that you use to interact with the Service and your settings, we may also collect information about your location based on, for example, your phone’s GPS location or other forms of locating mobile devices (e.g., Bluetooth). We may also collect sensor data (e.g., data about the speed of your movements, such as whether you are running, walking, or in transit).
3.8 Spotify service providers and partners
We may also receive information about you from our service providers and partners, which we use to personalise your Spotify experience, to measure ad quality and responses to ads, and to display ads that are more likely to be relevant to you.
and heres the rub. You know how Spotify don’t make much from streaming all of your songs to you. Well it looks like your going to get googled in terms of being marketed to.
5.2.1 Marketing and advertising
We may share information with advertising partners in order to send you promotional communications about Spotify or to show you more tailored content, including relevant advertising for products and services that may be of interest to you, and to understand how users interact with advertisements. The information we share is in a de-identified format (for example, through the use of hashing) that does not personally identify you.
Anyone upset by these changes can send complaints to firstname.lastname@example.org or send a letter to the company’s privacy representative by sending a letter to Spotify, Attn: Privacy Officer, Legal Department, 45 West 18th Street, 7th Floor, New York, NY 10011, United States.