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Many iOS app reviews rely on a tried and tested methodology where it’s installed, reviewed from the comfort of a desk, write up a general impression of how it would work in the real world, put up a score and bingo your done. Not here at EssentialMac.
Continue reading → Worldictionary iPhone App Review – Instant Translation And Search
Scott Forstall, Apple’s SVP of iOS Software, and John Browett, SVP of Apple Retail, have been unceremoniously dumped in a major board-level reshuffle in the world’s largest company. Forstall’s ability to rub execs up the wrong way has been well-documented, and Browett’s astonishingly rapid destruction of previous SVP Ron Johnson’s unique retail empire has been a matter of outrage among Apple’s retail employees.
Once a month we’re going to choose and back an Apple / Cool / Looks like it could be fun piece of tech. This month were looking at the HiLO Lense, A unique camera accessory for iPad & iPhone. HiLO Lens is a right angle lens for the iPad and iPhone.
Continue reading → Kickstarter : HiLO Lense First Right Angle Lens For iPhone and iPad Photography
BRITAIN’S first 4G mobilephone network promises speeds five times faster than 3G but some users say it is too SLOW.
People in 11 UK cities have had access to 4G since Tuesday. It is supposed to vastly improve down load speeds and streaming. But BBC technology, correspondent Rory Cellan-Jones, one of the first to test the network, warned:
It’s fair to say we aren’t exactly fans of the iFixit bunch after their ridiculous video that incited scratchgate (and their use of child labor to destroy an iPhone 5) but none the less it’s nice to see the iPad mini getting the reverse engineering treatment
Marco Arment, the creator of Instapaper, takes a trip into a microsoft store in the guise of not being an iPad owner (and software developer). The store tactics are what I’d come to expect if John Browett were running those outlets. Some of my favourite spots are:
Continue reading → A Trip To A Microsoft Store, The Hardsell is Back
Well it’s here, Apple’s own mini iPad complete with 4g capability that you can use in the UK, well as long as you live in an area covered. So what deal gives you the best data for your money. We look at all the major providers and work out how much an iPad Data plan will cost you over the contract length.
As the first batch of new, NEW iPad’s and iPad Mini start arriving on door steps tomorrow, Tesco (the UK’s biggest supermarket) will also have stocks ready to sell from 8pm on friday. Let’s hope my local store gets the POS right and removes the iPad 2 banners this time. It was over 4 months before they changed the iPad 2 posters for the old, new iPad.
Continue reading → Tesco To Stock New iPad and iPad Mini From 2nd November 2012
Startups can be a great thing. Having a small team of people who are abley minded to flex and sway with the immediate needs of a company whilst keeping an eye on the future is no easy task but it does allow ability to make decisions and execute them in a daring style. The people over at Projectmumu.com have just that announcing a change and indeed an improvement based on customer feedback to their much publicised SLIDE 2.0 case. Announcing the SLIDE 2.1
Continue reading → Projectmumu.com Slide 2.0 Hardwood iPhone Case Gets A Last Minute Change.
Stores are now rebranded with now with Ee, orange and t-mobile but if that’s not confusing enough their advertising, in my local store at least, is pushing the strap line “the biggest 3G network”
Continue reading → EE the 4g provider touting biggest 3G network.
It’s not THE apple TV but the Apple TV, you know the small black box that we can purchase just so we know what we’re talking about here. As rumour season has finally climaxed and disappeared it’s now time to speculate on what the little black box may have in store for us in the future.
Continue reading → Apple TV : Never Released But Won’t Go Away
After a year of “making do” with the old site we decided to give ourselves a bit of a make over. Essentialmac is now a full responsive website that looks great on desktop but really makes a difference when viewing on iPhone or iPad.
Continue reading → Site Re-Launch With A New Responsive Theme
Really makes you think that if you can’t sell a product on it’s own merit without making detracting comments about other products, are you struggling to get your point across. Amazon seem to think that comparing the iPad mini is a sure fire marketing winner.. You too can have iPad mini envy when everyone else sitting around you has one.
Continue reading → Amazon Can’t Let It Go. Takes a Swipe At iPad Mini on Homepage
So in the interests of balance I put down my £14.99 for windows 8 (cheapest price out there) to see what the next Apple killing product / OS is really like. Should I be ready to dump all the Apple posts, blogging, equipment before the ship sinks as predicted by everyone? No. It’s taken a day for windows 8 media center to stop working without me doing a single darn thing to it..
Relieve all those famous “Steve Jobs Would Never” at stevejobswouldnever.com My favourite one so far..
STEVE JOBS WOULD NEVER HAVE WORN A DIFFERENT SHIRT FOR A KEYNOTE. SOOOOO DISAPPOINTED IN TIM COOK. #APPLE IS DYING. #STEVEJOBS #MAC