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Marco Arment, the creator of Instapaper, takes a trip into a microsoft store in the guise of not being an iPad owner (and software developer). The store tactics are what I’d come to expect if John Browett were running those outlets. Some of my favourite spots are:
Continue reading → A Trip To A Microsoft Store, The Hardsell is Back
Well it’s here, Apple’s own mini iPad complete with 4g capability that you can use in the UK, well as long as you live in an area covered. So what deal gives you the best data for your money. We look at all the major providers and work out how much an iPad Data plan will cost you over the contract length.
As the first batch of new, NEW iPad’s and iPad Mini start arriving on door steps tomorrow, Tesco (the UK’s biggest supermarket) will also have stocks ready to sell from 8pm on friday. Let’s hope my local store gets the POS right and removes the iPad 2 banners this time. It was over 4 months before they changed the iPad 2 posters for the old, new iPad.
Continue reading → Tesco To Stock New iPad and iPad Mini From 2nd November 2012
It’s not THE apple TV but the Apple TV, you know the small black box that we can purchase just so we know what we’re talking about here. As rumour season has finally climaxed and disappeared it’s now time to speculate on what the little black box may have in store for us in the future.
Continue reading → Apple TV : Never Released But Won’t Go Away
Really makes you think that if you can’t sell a product on it’s own merit without making detracting comments about other products, are you struggling to get your point across. Amazon seem to think that comparing the iPad mini is a sure fire marketing winner.. You too can have iPad mini envy when everyone else sitting around you has one.
Continue reading → Amazon Can’t Let It Go. Takes a Swipe At iPad Mini on Homepage
It’s thin and beautiful, introducing the new iPad Mini. Up on stage is Phil Schiller with the iPad mini and it looks good Not just a shrunken down iPad but something made with ideas and engineering genius…
Continue reading → Its Official. The iPad Mini : 7.9” (its a smaller iPad 2 it seems)
Lets talk about the iPad. Tim Cook’s back on stage “Each time we get together there is a new figure to show the growth and momentum. 2 weeks ago Apple sold its 100th million iPad.”
That’s over 2.5 years remember this category didn’t exist just 2.5th. More iPads sold in the June Quarter than ANY pc manufacturer in that time line. Back onto the stage is Phil Schiller..
A sneaky tech announcement here thats basically a hybrid flash drive but managed by mountain lion. The OS fits along with OS based apps on the flash part of the drive and Apps / documents are held on the traditional hard drive. Other Apps and documents get stored onto the HDD. Its optimising so the most recently used apps get automatically moved onto the flash partition.
Best all in one computer in the industry, aparently number 1 desktop system in the US. Many think of it as the flag ship. It started back in 1998 with the bondai blue iMac. Featured the focus on design and Apple’s relentless push forward, as far as technology allows.
Continue reading → Apple Special Event The Next Generation iMac – Crikey it’s thin!
The news starts with the usual Mac VS PC market share. The Mac outgrew pc market by 7 times and has been outgrowing pc market for 6 years straight. Apple sure is mightily pleased with the momentum of the mac but aren’t standing still and are going to continue to innovate. Phil Shiller (shelf filler) steps onto the stage.
Continue reading → Apple Special Event : A new 13” Macbook Pro With Retina Display
One battle might have been won in the ongoing Apple v Samsung wars with Apple getting that $1bn win but in the UK it’s a different matter. Apple loses their appeal against having to tell the UK that “samsung doesn’t copy apple” Apple must take out major advertising placements in both national and local newspapers and place a notice on its website that states that Samsung did not copy Apple.
Continue reading → Apple Forced To Apologise In UK for Samsung R&D (Rip Off & Duplicate)
Well blow me, a day after writing up our speculation post on the iPad mini word has come about on the pricing for the iPad mini. Starting at $250 for a wi-fi 8GB models. So as expected prices are more than the Nexus 7 model
Continue reading → Apple iPad mini Price Leaks? Cellular and Wi-fi from €250 – €649
Before I head into a long old rant about this, doesn’t sun refract like this when hitting any clear surface? For example a car window with the sun directly in front will cause a flare will it not? I use my iPhone 4s exclusively for taking all the pictures at EssentialMac and guess what, if the sun is shining in the wrong / right place you get lense flare. More often than not a few degrees of movement remove’s the flare. Lense flare is cool anyways, look at the Transformers movies 😉
Continue reading → Flaregate : Apple has it’s say on the matter
After finally getting confirmation that my iPhone 5 is on it’s way and following the tracking link, the Apple store has a fitting tribute to Steve Jobs, 1 year on. Could you name any other company rivalling Apple for size that would simply stop taking sales in memorandum?
Continue reading → Remembering Steve Jobs : February 24th, 1995 – October 5, 2011
Videos are now popping up on YouTube comparing iPhone 5 vs iPhone 4 video. So far the iPhone 5 seems to have less saturation and bloom than it’s 4s counterpart. If anyone has a low light iPhone 5 video shoot let us know.